Personalized content (formerly known as interest-based content) is a powerful tool that improves advertising relevance for users and increases ROI for advertisers. Because it works by employing online user data to target users with more relevant advertising content, it can provide an improved experience for users and advertisers alike.
We understand that when employing user behavior or interest data to provide more relevant ad content it’s important to handle that information appropriately and to consider how targeting users with certain content categories impacts their overall experience.
Based on the nature of personalized ads and the sensitivities associated with user ad targeting, we’ve identified policy standards for all Google features using personalized advertising functionality. These standards do not replace our other advertising policies (for example, for Google Ads or Shopping) and advertisers are still responsible for complying with all applicable advertising policies, in addition to Personalized advertising policies. Advertisers are also required to comply with our policies for European Union user consent, where applicable.
Our Personalized content policies represent a commitment to uphold the highest policy standards for both users and advertisers.